Now better than ever, our hair and skin ranges have been enriched with even more natural goodness...
Rich, natural ingredients that your skin will thank you for
Award winning and totally organic, the It's Pure range is ideal for those wanting a totally natural dye.
Permanent colour made gentle.
No PPD or Ammonia
Enriched with plant power
Our cruelty-free, vegan, natural beauty products are hand made here in the UK. We focus on only adding what's necessary, and working with the power of nature.
Alice
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We use simple base formulas - only adding what is absolutely necessary - and use natures own bounty to nourish and care for your hair, body and soul.
Carrot Seed Oil
High in beta carotene, vitamins A and E – it heals skin and balances moisture
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Sweet Almond Oil
Rich in vitamin E, it helps defend against skin damage as well as healing unhappy skin.
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Chamomile Extract
Powerful anti-inflammatory, especially suited to sensitive skin
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Avocado
Rich in oleic acid and monounsaturated fats it is super moisturising for both skin and hair
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Nettle
Its anti-inflammatory and antioxidant properties protect our skin, especially beneficial for scalp health and hair growth
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Coconut
Contains high levels of antioxidants and balances pH levels in the skin and hair
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Rosemary
Increases blood supply to the scalp which can help to stimulate hair growth and prevent hair loss
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Grape seed oil
Helps to balance natural oil levels - often useful for oily, combination or acne prone skin.
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Witch Hazel
Rich in antioxidants, a sensitive skin-friendly anti-inflammatory
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Cocoa Butter
Contains natural plant compounds that improve blood flow to the skin and help protect against UV rays
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Jojoba Oil
Deep-penetrating and soothing anti-inflammatory moisturiser
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Comfrey
Excellent anti-inflammatory well-suited to sensitive skin. Also promotes skin cell growth.
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Apricot Kernel Oil
Rich in linoleic and oleic fatty acids along with Vitamin E and A it nourishes the hair and scalp and protects from sun and pollution
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Vegetable Glycerine
Draws and locks in moisture, whilst also soothing upset skin
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Wheat
Full of antioxidants and fatty acids making it highly nutritious and moisturising for both hair and skin
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Citric Acid
Contains high levels of antioxidants and balances pH levels in the skin and hair
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Lavender
with its beautiful uplifting scent it is rich in antioxidants and has many therapeutic properties
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Olive Oil
is a superb moisturiser, high in oleic acid which has antioxidant qualities, it can also help slow the effects of hair loss
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Peach kernel oil
protects from sun, wind, rain and pollution. It smooths the hair shaft, defining curls and reducing frizz.
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Horsetail Extract
Boosting circulation and reducing inflammation for your scalp, whilst strengthening and improving your hair
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Hemp Seed Oil
Rich in essential fatty acids, it promotes shine and growth, locks in moisture.
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