Because nature knows best
Now better than ever, our hair and skin ranges have been enriched with even more natural goodness...
Organic Henna Hair Dye
Award winning and totally organic, the It's Pure range is ideal for those wanting a totally natural dye.
Zao Make Up
Rich, natural ingredients that your skin will thank you for
Vegan Friendly
Cruelty Free
SLS Free
Paraben Free
Family Owned
Made in England
Natural Beauty, made with love
Our cruelty-free, vegan, natural beauty products are hand made here in the UK. We focus on only adding what's neccessary, and working with the power of nature.
Alice
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Our range includes...
Popular Right Now
It's whats inside that counts...
We use simple base formulas - only adding what is absolutely necessary - and use natures own bounty to nourish and care for your hair, body and soul.
Carrot Seed Oil
High in beta carotene, vitamins A and E – it heals skin and balances moisture
Browse 9 Products
Sweet Almond Oil
Rich in vitamin E, it helps defend against skin damage as well as healing unhappy skin.
Browse 4 Products
Chamomile Extract
Powerful anti-inflammatory, especially suited to sensitive skin
Browse 4 Products
Avocado
Rich in oleic acid and monounsaturated fats it is super moisturising for both skin and hair
Browse 4 Products
Nettle
Its anti-inflammatory and antioxidant properties protect our skin, especially beneficial for scalp health and hair growth
Browse 2 Products
Coconut
Contains high levels of antioxidants and balances pH levels in the skin and hair
Browse 2 Products
Rosemary
Increases blood supply to the scalp which can help to stimulate hair growth and prevent hair loss
Browse 3 Products
Grape seed oil
Helps to balance natural oil levels - often useful for oily, combination or acne prone skin.
Browse 2 Products
Witch Hazel
Rich in antioxidants, a sensitive skin-friendly anti-inflammatory
Browse 1 Products
Cocoa Butter
Contains natural plant compounds that improve blood flow to the skin and help protect against UV rays
Browse 2 Products
Jojoba Oil
Deep-penetrating and soothing anti-inflammatory moisturiser
Browse 3 Products
Comfrey
Excellent anti-inflammatory well-suited to sensitive skin. Also promotes skin cell growth.
Browse 2 Products
Apricot Kernel Oil
Rich in linoleic and oleic fatty acids along with Vitamin E and A it nourishes the hair and scalp and protects from sun and pollution
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Vegetable Glycerine
Draws and locks in moisture, whilst also soothing upset skin
Browse 4 Products
Wheat
Full of antioxidants and fatty acids making it highly nutritious and moisturising for both hair and skin
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Citric Acid
Contains high levels of antioxidants and balances pH levels in the skin and hair
Browse 4 Products
Lavender
with its beautiful uplifting scent it is rich in antioxidants and has many therapeutic properties
Browse 2 Products
Olive Oil
is a superb moisturiser, high in oleic acid which has antioxidant qualities, it can also help slow the effects of hair loss
Browse 1 Products
Peach kernel oil
protects from sun, wind, rain and pollution. It smooths the hair shaft, defining curls and reducing frizz.
Browse 1 Products
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Simply order by 2pm Mon - Fri
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