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Alice  England

Here to help...

We don’t just sell our products - we know them. Our friendly team share decades of experience in natural hair and body products, and we’re happy to help with any questions you may have.

How do I choose a hair colour?

Because Water Colour does not contain an active bleaching agent, ammonia or alcohol, they will not lighten your hair. The advice we would give to customers using these shades for the first time is that these colours come up about a shade darker than any other make of colour so it is always a good idea to choose a shade from the colour chart which is lighter than you think you are or want to be - even if you have never coloured your hair before start with a lighter shade as you can always go darker next time if you need to.

Please click here to view our colour chart

Can I go Lighter?

Because Water Colour contains no active lightening agents such as ammonia or alcohol that would be damaging to the hair, it will simply add colour.

If you have recently coloured your hair with a darker shade or have some naturally darker pigment remaining, adding colour, even a lighter shade, can increase darkening rather than reduce it. On the other hand, as the colour grows out, where there is re-growth at the roots and temples or elsewhere, we recommend that you treat only the re-growth and blend this in with the rest of your hair and continue treating the re-growth over a period to achieve the results you require.

In any event, to avoid over darkening if you are colouring regularly, you should only treat the re-growth and blend in with the rest of your hair. When carrying out the colouring process using your normal treatment timing of up to one hour, the remaining solution may be applied to the rest of your hair during the last ten to fifteen minutes. This will ensure that the rest of your hair receives a “semi-permanent” treatment which will wash out and/or fade prior to your next application – keeping your hair shade in balance.

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